Our CSR Approach

At Brit Hotel, we take care of our guests, but also of the environment! We firmly believe that protecting the planet starts with small, simple actions every day.

As such, our hotels have implemented several initiatives: waste sorting, LED bulbs, water-saving faucets, heat pumps, and even solar panels in some of our properties.

We also place great importance on raising awareness among our guests. For example, signs are placed in bathrooms to remind everyone of the importance of avoiding water waste.

Some of our hotels are certified with the Green Key label, offering you the guarantee of staying in an environmentally committed establishment.

Because we can always do more, we’re not stopping here! Other projects in line with this approach are currently underway and will be launched soon.

Editorial by Frédéric Crusson

CSR Manager of the Brit Hotel Group

“As a network of independent hotels, Brit Hotel embodies strong, unifying values.

This is the spirit that drives our commitment to Corporate Social Responsibility (CSR). Designed by and for hoteliers, our CSR approach reflects our ambition to meet the contemporary challenges of tourism while respecting the diversity and specificities of each establishment. Our goal is clear: to move forward gradually, while taking into account the heterogeneity of our network.

We adopt a pragmatic and balanced approach that integrates awareness, opportunities, and sustainability, while keeping the customer experience at the heart of our actions. Our approach has evolved over the years, with a structured implementation in 2023. We offer our members a roadmap tailored to their day-to-day realities, including concrete, accessible, and impactful solutions.

Being a driver of change in the tourism industry is a real challenge—but also a real opportunity. The topics are numerous, ranging from environmental to societal and social aspects, all integrated into our global vision. In short, we are helping to shape a hospitality model where:

Guests feel warmly welcomed,
Staff are happy and proud of their workplace,
The environmental footprint is reduced,
Each hotel positively contributes to its local area.

Many hoteliers in our network have already embraced this more virtuous path. Our role is to support, formalize, and sustain these commitments.

As the CSR Manager of the group, I rely on pragmatism, collective intelligence, and common sense to embed CSR into every dimension of our network. While the acronym CSR may be unfamiliar to some, it encompasses essential concerns, covering a wide range of strategic issues.

Brit Hotel – more than a hotel network, a community committed to a sustainable future.”

Our Core Values

At Brit Hotel, our values are the foundation of our identity and guide our daily actions. They reflect our commitment to our hoteliers, guests, and team members, and are organized around four main principles:

Enjoy the comfort of our 2, 3 or 4 star hotels throughout France

1. Independence: A brand at the service of its members

Brit Hotel is distinguished by a model that fully respects the independence of each hotelier while providing tailored support.

Our services help pool costs and share skills and knowledge, while preserving the hoteliers’ freedom in daily management and strategic decisions.
As a family-run group, Brit Hotel has no external investors, ensuring governance that aligns with hoteliers' interests.
Instead of imposing rules, we favor recommendations and personalized support for each establishment

2. Proximity: Human relationships first

In a sector that can often feel impersonal, Brit Hotel emphasizes the quality of relationships with its members, partners, and staff. Our slogan, “Smile, it’s a Brit Hotel,” reflects this mindset, which we live by every day.

Our teams regularly visit the field to build strong and trusting relationships with hoteliers and their teams.
We prioritize active listening and responsiveness to meet the needs of our members and end customers promptly.

3. Acting for the well-being of our guests: Quality and consistency at the heart of our group

Brit Hotel aims to offer national visibility to its members while ensuring an exceptional guest experience.

We select establishments rigorously to build a coherent and reliable brand.
A B2B hospitality quality charter is implemented to maintain high standards.
Mystery guest visits are organized to assess the guest experience and ensure service compliance.
Our in-depth knowledge of each hotel's strengths allows us to better advise customers and meet their expectations.

4. Rules of engagement among team members: A harmonious and respectful environment

At Brit Hotel, we foster an internal culture based on respect, listening, and friendliness to strengthen team cohesion.

Respect: Acting with consideration for how one’s words and behaviors affect others.
Quality of interpersonal relationships: Being open to differing opinions, listening, and being self-reflective.
Friendliness: Actively and positively participating in group initiatives.
Attention to everyone: Promoting a climate of mutual support and trust that allows each person to thrive.

Our CSR Actions

Since 2018, we’ve launched a structured CSR approach to strengthen our positive impact both internally and across our network of member hotels. Although slowed by the health crisis, our momentum resumed in 2022 with a decisive step: a full assessment based on ISO 26000 standards. This included:

Questionnaires for member hotels,
Collaborative workshops involving leadership and staff,
In-depth analysis of both shared and specific issues.

In the end, two levels of engagement were defined:

Internal, for the operations of Brit Hotel Development,
External, to support member hoteliers.

Both layers share common goals addressing the identified challenges, impacts, and risks.

The Pillars of Our CSR Strategy

1. Governance: Awareness and continuous improvement

Raising awareness of sustainability issues among management and staff.
Implementing training sessions, including CSR workshops.
Commitment to a continuous improvement approach toward certification.

2. Environment: Resource preservation and circular economy

Reducing water and energy consumption.
Sustainable purchasing, waste reduction, anti-waste initiatives, and second-life product solutions.

Examples of concrete actions:

Energy renovations,
Installation of Building Management Systems (BMS),
Partnerships with organizations such as Too Good To Go, Take A Waste, Valdélia, and GREEN KELI,
Awareness campaigns for staff and customers on eco-friendly practices.

3. Social: Quality of work life and skills development

Initiatives to improve workplace well-being,
Training plans and professional development for employees.

4. Societal: Local engagement and responsible customer relations

Developing a quality approach for guests that includes sustainability awareness,
Supporting local development through:
- Promotion of local products,
- Partnerships with hospitality schools,
- Solidarity initiatives and inclusion projects.

The Brit Hotel CSR Charter

We’ve created a CSR Charter for our member hoteliers, accompanied by a practical action guide. The charter is built on three progressive levels of commitment and will be rolled out in 2024.

Charter specifics:

Hoteliers, as independent operators, join the initiative voluntarily.
They commit to implementing concrete actions tailored to their reality.
By the end of 2024, we aim for full membership in this charter across the network.
Performance indicators will ensure precise tracking of progress, with regular reporting to assess improvements and refine the approach.